3D Digital Signage Showcase
Immersive WebGL marketing website with GSAP scroll animations
What we were solving for
A digital signage company that builds large-format LED displays needed a website that *felt* like their product. Static photos of LED walls in stock-image conference rooms can't communicate the visual impact of a 30-foot screen.
How we approached it
Fully immersive WebGL site built with React Three Fiber. Custom fragment shaders simulate LED panel glow, scanline patterns, and per-pixel emission. GSAP scroll-triggered timelines pin the 3D scene and drive the camera through the showcase.
Each product category gets its own 3D scene — outdoor billboards, indoor video walls, retail signage — with smooth camera transitions between them.
- Custom GLSL shaders for LED glow
- GSAP scroll-driven camera transitions
- React Three Fiber scene graph
- Vite for sub-second HMR
- 60fps target on mid-range devices
What it does in production
The website *is* the product demo. Visitors don't read about the displays — they experience them. Premium B2B leads improved dramatically because the site itself proved technical capability.
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